Where Do Your Donated Clothes Really Go?
Families in need?
Overseas landfills?
True fabric circularity is on the horizon
New Textile Recycling Company Moving to Rochester NY
PARIS, FRANCE, (January 20, 2026) – Reju, the textile-to-textile regeneration company, today announced it has selected the site for its first U.S.-based industrial facility marking a significant milestone in its efforts to scale globally. This future Regeneration Hub will be in Rochester, New York, reinforcing Reju’s commitment to the adoption of circular textile system across key regions worldwide.
The Community Clothesline is ecstatic that Rochester's Kodak Park will be the home of Reju's first US plant. The facility is scheduled to open in 2029, but in the meantime, Goodwill of the Finger Lakes has begun collecting fabric for recycling.
Area Goodwill stores have blue bins in their front lobbies in which people can deposit their "Worn and Torn" clothing - clothing that would not be placed on their store shelves for resell. In the past, these distressed items would have been slated for landfill; NOW Reju will chemically deconstruct and re-spin the polyesters into new fabric. Other fibers (cotton, linen, wool) will be passed along to fabric shredders for reuse as upholstery, insulation, etc.
Every bag of clothing donated to the Clothesline is carefully screened and sorted. The Community Clothesline will be utilizing the Goodwill Worn and Torn Project to keep unusable items out of our landfills!
